Guest author Sartika Kurniali enjoys exploring new opportunities and ideas at work. She is also a faculty member, computer and internet book author, and occasional public speaker. She is passionate about the internet and can be reached through Linkedin, her blog, and on Twitter @SartikaKurniali.
Evernote's Dmitry Stavisky (left) and Troy Malone (right)
Since Evernote first launched in 2008, the application now has over 32 million users, 50–70,000 new users per day, and full support for 18 languages, “of course including Bahasa,” says Troy Malone, Evernote’s Asia Pacific general manager, in a small press gathering at FX lifestyle X’nter, Senayan, Jakarta, this past Wednesday.
Evernote’s users are spread all around the globe but most are in the United States, Europe, and perhaps surprisingly Japan. The company now has offices in Silicon Valley, Austin, Zurich, Moscow, Beijing, Tokyo, and as of last month Seoul. Evernote even launched a separate Chinese version especially for its users in China.
Here in Indonesia there are already more than 120,000 Evernote users. “We don’t have a target, but we hope with the localization of the application in Bahasa, we can hit one million users in the next one year,” said Dmitry Stavisky, Evernote’s vice president of international operations. “It’s our first time here and I think it’s the perfect time to be here,” added Troy.
Evernote also has its own fully open API with over 10,000 third-party API developers. “We hope to see developers from Indonesia at the Startup Asia Jakarta conference,” said Troy [1].
Seen from a business perspective, with its freemium model users can register at no cost, with some features like bigger upload capacity available for premium users. As for marketing, Evernote doesn’t do much and relies on the product itself and word of mouth recommendations from the users.
Indeed, it will be interesting to see how Indonesian users and developers take to it over the next year or so.
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See our full Startup Asia Jakarta 2012 coverage here. ↩