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Singapore-based startup CuriousCatch.com is diving into the e-commerce battlefield today. But it is approaching it with a twist — using video as an extra factor to engage its consumers. The e-commerce site will feature only Asian designer stuff. So far, the startup claims to have over 20 brands who are going to feature their designs on CuriousCatch over the next couple of weeks, including Uyii (Singapore), Faab (Malaysia), and Daycraft (Hong Kong).
Each product, for now, will be accompanied by a personal product video introduction by Daylon Soh, the founder of CuriousCatch. He gave us a statistics from Zappos that says that video demos can actually increase sales by 6 to 30 percent which I thought is pretty remarkable. Daylon remarked:
We will continue to introduce about 10 to 20 new brands monthly sourced from around Asia. The eventual goal is to position ourselves as the Home Shopping Network for products with good design. Creating informative video content and sourcing our products from Asia are steps we’re taking to set ourselves apart from the rest of the retail offerings out there.
CuriousCatch, though officially launched today, has already attracted 500 users to its site, who mainly are from Singapore. The concept of video shopping isn’t new to the world, of course. But in Southeast Asia it is certainly quite a fresh idea.
Just one thing to note which I thought could be an interesting point to ponder on — While Singaporeans enjoy high-speed internet, I’m not sure which surrounding country, in general, could match up to its broadband speed. If done well, videos are sweet and engaging but it sucks when they don’t load. The video (see below) doesn’t load well for me now as I’m in Indonesia. It takes about five minutes to finish loading it. Plus, videos are expensive/effort intensive to create which deters many e-commerce players to just stick to text-based offerings with a SEO guru driving traffic to it.
But it isn’t impossible, of course. The approach is fresh and I must admit that I do understand the product much better and therefore would be more likely to buy the bag below if I actually needed it. So that’s a big thumbs-up for creating such experiences and I urge you to give CuriousCatch a try today.
The post Video Shopping Startup CuriousCatch Launches Today appeared first on Tech in Asia.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Clik here to view.
Image may be NSFW.Clik here to view.
Image may be NSFW.Clik here to view.
Image may be NSFW.Clik here to view.
Image may be NSFW.Clik here to view.
Clik here to view.