Earlier this year we told you about Singapore-based Clozette, a fashion-focused social network that was growing pretty fast at that point. Since then it was chosen by Glam Media – perhaps the top media company in the world targeting women and style – as a technology partner and publisher to help it push into South East Asia. And today Clozette is announcing that it is partnering with Glam Media Japan to launch a Japanese version of its portal at clozette.glam.jp.
Since we looked at Clozette back in September, the service is now bringing in about 85,000 monthly unique visitors and 750,000 page views (up from 80,000 uniques and 500,000 page views back then). Senior vice president of Glam Media, Yuki Yamamura, commented on the partnership:
clozette.glam.jp
The Clozette platform is complementary and compelling to Glam Japan’s audience… Social media and digital engagement offer revolutionary ways for brands to reach diverse audiences and connect with increasingly fragmented consumers to build aspirational communities.
For many of us — or at least for me — these fashion sites are off my radar most of the time. More than once I’ve glanced at my wife’s computer screen to notice that her interwebs look far different than my own interwebs. So for startups in search of a niche, it’s important to remember than the internet likely extends far beyond the limits of your own browser.
Clearly Clozette is trying to capitalizing on that, as are other Asia-based fashion services we’ve recently featured such as COODE, Chaopin, and Fashion and You.