Last month, the new Indonesian games publisher Olleh4u released the classic DarkEden in Indonesia. DarkEden is an online, horror-themed MMORPG which is set in the fictional eastern European country of Eslania. In it, players can choose to develop a character from one of three races available: Vampires, Slayers (humans), and Ousters (half-human, half-vampire).
I reached out to Olleh4u and found out that the company was quite recently started up as a game publisher, back in November 2011. It currently runs with only 18 staffers.
DarkEden, which is free to play, was made commercially available to Indonesian gamers on July 25th after about 40 roadshows around Jakarta. Olleh4U’s PR head, Nae R. Puspitasari, told me that DarkEden targets mostly male gamers between the ages of 20 and 30 based on Olleh4U’s analysis of their gamers data. With such extensive marketing on Olleh4U’s side and a well-known addiction to online MMORPGs among Indonesian gamers, it will be interesting to see how DarkEden will be commercially accepted in the market.
Olleh4U was founded by three experienced Korean developers, namely Dr. Dongil Han as president director, Sangbum Ha as the board of commissioners, and Dr. Yongseok Choi as director. Nae explains that the trio wish to bring their experienced game know-how to Indonesian’s game market. In fact, the Korean version of DarkEden has been around since 1997, and has more recently been resuscitated in several markets by various publishers. Nae also added:
[DarkEden] has been loved by Korean gamers for more than 10 years and it is also popular up until now. I think this game gives gamers an awesome experience and fear-level.
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