Research firm ComScore has some interesting metrics about how the world watches online video, claiming that in the month of June 1.2 billion people around the world watched online video from their computer. This comprises 83 percent of the worlds online population.
The firm says that on average a typical viewer watches 159 videos in June. But how does this global average compared to Asian nations? Among the countries measured, Japan had the highest rate of 242 videos per viewer. It was followed by Hong Kong which had a rate of 180 videos per user, and Singapore which had a rate of 157 videos per user in June (see chart below).
I should note that Korea was not included in comScore’s report. But given that the nation has the world’s fastest broadband speeds by far, I would not be surprised to see users there watching even more videos than Japan.
Disappointingly, ComScore’s data does not account for mobile devices (like many of their reports), so you can imagine that in countries with high mobile penetration (like Japan) that video is increasingly enjoyed by many on their handsets as well. And while these figures are hardly definitive, it is a good indication of how online video is being adopted in the region.
[Download image version of this chart]
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