There’s a great interview over at Edge Online with GREE’s (TYO:3632) senior vice president Taisei Yoshida, touching on the different ways that the company develops games, collecting user data after release and making appropriate adjustments throughout a game’s lifecycle. Yoshida notes:
The advantage for smartphone applications is that we can update each time if the users like it or don’t like it. By doing this we can retain users playing our games.
I encourage you to check out the interview in full if you can. We also spoke with him at last year’s Tokyo Game Show, and we’re looking forward to seeing GREE and a lot of other gaming companies at this years show, September 20 to 23.
The post GREE on Responding to Your Game’s Users After Release appeared first on Tech in Asia.