Chinese e-commerce site 360Buy has teamed up with video-streaming service LeTV (SHE:300104) for a novel approach to video shopping. On a new mini-site on 360Buy, at shipingou.360buy.com (pictured above), shoppers can watch LeTV videos in which they’ll find discount e-coupons for various products on the Amazon-esque site. LeTV currently has, Marbridge writes, “90,000 episodes of television content and 5,000 film titles” – so there’s plenty to watch.
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