Japanese social gaming giant GREE (TYO:3632) is announcing today that it is partnering with Latin American game company Vostu to bring hit game Shaking Vegas to mobile via the GREE platform. The game will be available for free on both iOS and Android in English, Spanish, and Portuguese.
With offices in São Paulo and Buenos Aires, Vostu is the largest social games developer in Latin America, and was said to be valued at about $300 million last year. it has over 20 million gamers playing its titles each month on Facebook, Orkut, and Google+. The company’s CEO Matias Recchia notes that things are growing at a furious pace in the region with regards to mobile gaming:
The mobile entertainment market has grown exponentially in Brazil. This trend is evident not only by the numbers of smartphone sales, but also in the way Brazilian people now look at mobile – smartphones and tablets – as a viable form of entertainment. […] The mobile version of Shaking Vegas is the result of the efforts of our developers and the partnership with GREE, and our desire to bring players a new exciting way to experience a casino game.
Shaking Vegas is a casual, casino-style matching game where players need to destroy blocks of the same color in less than 60 seconds. And on the GREE platform, social features such as friend invitations, achievement sharing and leaderboards will be implemented as well. You can check out a quick video promo for the game below.
For GREE, this is the latest of what has been a flurry of global expansion through partnerships and acquisitions. The company established a subsidiary in São Paulo, Brazil earlier this year partly to facilitate efforts like the one announced today.
Back in 2011, GREE’s rival DeNA also looked to the region when it acquired Atakama Labs, its first Latin American subsidiary.
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