A few days ago we reported that Nokia (HEL:NOK1V, NYSE:NOK) was bringing in Gustavo Eichelmann as its new chief executive in China, in an effort to help its operations in the country. And now the company is announcing that it is also moving its Asia headquarters from Singapore to Beijing as well. Operations at the Singapore office will continue however.
A MarketWatch report quotes a Nokia representative as saying that:
[The move is] part of our strategy to adapt our operations to the business environment to ensure our competitiveness. This includes an increasing focus on assembly in Asia, close to our suppliers.
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In addition to struggling in China, Nokia hopes that it can ride Windows Phone to a rebound in global mobile market share in 2010. As for Asia, the company still is one of the top recognized business brands over the past few years; in fact it was the top brand as recently as 2012 according to TNS Global.
It will be interesting to see how things play out, particularly in the smartphone space where the company has some catching up to do.
[h/t The Next Web]