We recently looked into China’s vast e-commerce market and saw that, by 2014, China will have an estimated 322 million e-shoppers who’ll spend about $285 billion that year. But how about mobile commerce? According to a new infographic from Alibaba, China’s biggest online shopping company, China’s m-commerce sector will hit another major milestone in 2014, seeing $27.1 billion in on-the-go sales and thereby surpassing the figure from US mobile shoppers. By 2015, Chinese m-commerce will be worth over $41 billion. For now, the China m-commerce spend is a bit more modest, with 2012 ringing up an estimated $7.8 billion in sales across the whole country. As we reported last week, Alibaba itself saw explosive mobile shopping action on its top two sites, Taobao and Tmall, with 6.87 percent of all transactions on those stores made on phones in 2012. That represents 600 percent growth from 2011. Another highlight on the infographic is a fun breakdown of what happened during the 24-hour shopfest that is China’s “Singles Day.” As we wrote last November, the most recent Single’s Day far surpassed America’s comparable Cyber Monday sales event as China’s e-commerce buyers spent $3 billion in just one day on Tmall and Taobao. This new infographic tells us for the first time that $193 million of all that came from mobile shoppers – and they used their smartphones to snap up the equivalent of 428 pairs of shoes per second. Alibaba also runs the e-payments platform Alipay, so there are some good mobile-related stats for that in there as well. Here’s the full thing: (Source: Alibaba’s official blog, Alizila) For more fun graphics like this one, check out previous entries in our infographic series. |
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