Singaporean startup Media Pop has launched a new service that makes it easier for brands, either big or small, to set up a social media campaign on Facebook. Its social marketing dashboard is, the startup says, a useful way for a company to engage users more effectively, with custom apps for offering giveaways and other enticements.
The Media Pop service has four main apps that it then injects into the ‘Facebook Page’ of a brand: giveaways, vouchers, and photo and video competitions. And then all of this is managed mostly from within the campaign dashboard.
Clinique of Singapore is one of the high-profile brands using this in its own Facebook social marketing strategy; but a better example of custom apps can be seen on the page of the Filmgarde Cineplex – see it here.
Two of the steps involved in setting up a social marketing campaign with Media Pop.
The startup’s dashboard has free and paid packages for campaigns on Facebook, and so it says the service is accessible even to individuals or family-run businesses who could run one page with a limit of up to 1,000 fans entirely for free. It’s open to users worldwide.
Media Pop was doing social marketing prior to the launch of this new platform, and last spring we saw it running a cute campaign for Singapore Zoo to name a baby orangutan.
Give Media Pop a try, starting on its homepage.