Today, there is an overwhelming social media landscape that’s terribly hard to wrap our heads around. It’s huge. But never fear, the Zorro of social is here: ZocialInc.
Warat Wongmaneekit just pitched his new Zocial here at our Startup Arena contest. It’s an advanced social media tracking and analyzing tool, which allows marketers and companies to track the hottest trends and and see what’s being said about their own brands. It currently collects data in Southeast Asian countries only.
So far, ZocialInc has already shipped two major products. Zocial Rank, which basically lists the top social media rankings across five different platforms including Facebook, Twitter Foursquare, Youtube, and Instagram. So if I want to know what are the top Facebook pages in Vietnam, I would just go here and immediately see who’s hot. Then there’s ZocialEye, which allows real time social media monitoring, which is currently being used to monitor Bangkok governor elections. If I’m a candidate, I can see who likes me, who doesn’t, and see immediately how the social media public is responding to my public persona.
ZocialInc comes out of Thailand under the guidance of Pawoot (Pom) Pongvitayapanu with his 10-person team, who built up Tarad.com, Thailand’s biggest e-commerce site, to its eventual acquisition by Rakuten. According to Warat Wongmaneekit, product development manager and co-founder:
We started to rank brands on social networks first and our clients needed to deeply understand the voice and behavior of people in social networks. After that we created a platform and research solution to client and almost client like it so much.
Last week, I spent a good few hours getting lost in all the social media rankings. A really cool peek into Southeast Asia’s social media frontiers.
This is a part of our coverage of Startup Asia Singapore 2013, our event running on April 4 and 5. For the rest of our Startup Arena pitches, see here. You can follow along on Twitter at @techinasia, and on our Facebook page.
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