
In order to fund and sustain itself, Singapore-based non-profit organization One Cent Movement has launched a food delivery project called WeFuel, which strives to deliver quality food for employees.
For a start, the team will be delivering soup dumplings (“xiǎo lóng bāo” in Chinese) within the Singapore central business district (CBD) area in the morning from 8.00 am to 12.00 noon. Each box of soup dumplings costs S$3 (US$2.43) and contains five of the steaming hot confections. To allow the law of economies of scale to work, WeFuel currently caters only to companies that place 60 or more orders at one time.
As a foodie myself, it sounds like a tough task delivering soup dumplings, having to pay particular attention that the skin is thick enough so that the stock does not leak – and also ensure it doesn’t harden as it cools down during delivery. According to Sean, who heads up this project, they will be finalizing certain sustainable packaging which allows the food to be kept warm for a 45-minute window period. All orders will be delivered via a private car initially, but that could change later.
The model pretty much works on volume, and Sean revealed that the project makes around S$20 (US$16.20) for a minimum order of 60 boxes. The team will also look into having other famous Singaporean delights such as chicken rice, char kway teow, carrot cake, wanton mee, and rojak in the future.
So now employees need not step out of their offices, and will be able to enjoy quality food at their own desks, which translates to more time at work. To be honest, I would think an occasional walk out of the office is good for employees, since sitting for long periods, especially when you do not maintain a good posture, might pose as a health risk.
If you are keen to find out more about WeFuel and its food delivery service, you can visit its website here.
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