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Other Western game developers seem to be finally realizing what Blizzard has known for years — if you’ve got a massively-multiplayer fantasy game, there’s money to be made in China. Rift — a game which distinguishes itself from the competition via the eponymous rifts, massive in-game events that spice up the gameplay — has found success in the Western online gaming market since its release to positive reviews last spring. Now, it’s coming to China, too.
Shanda Games (NASDAQ:GAME) will distribute the game for developers Trion Worlds, although from the press release it’s not clear yet when the game will actually be available in China. Speaking of the presser, here’s the propaganda line:
“We are delighted to bring RIFT, Trion Worlds’ much-acclaimed award-winning title, to China,” said Mr. Alan Tan, Chairman and CEO of Shanda Games. “RIFT offers an adventurous online world with fantastic dynamic content and stunning graphics and has attracted many devoted fans worldwide. Based on our experience and expertise in the China market, we are excited about the upcoming launch of RIFT to our broad gamer audience and are confident in the success of RIFT in the China market.”
Yes, yes, dynamic content, stunning graphics, blah, blah, whatever; when do we get to play Rift?
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