As a Facebook page owner, one common problem you might face is content drought. You know you have to come out with content for your fans but find it hard to do so. And even if you have great content to share, you might not be there physically to post them on Facebook. Octopost, which was first launched at Social Media Week in Malaysia was created to solve these problems.
It allows Facebook page owners to schedule updates and even suggest content based on certain categories. The free version allows you to schedule 10 posts per month. The paid version, charged at $4.95 each month, allows you to have unlimited postings. Besides scheduling and content recommendation, Octopost also tracks what content resonates with the fans best. The potential outcome is a Facebook page which produces and shares content that is likely to increase fans engagement.
The Facebook app is simple but solves a common problem for Facebook page owners. The app also won the People’s Choice Award in Startup Developers’ Launchpad at Social Media Week Malaysia 2012.
As we understand it, Octopost will not be the only Facebook marketing application introduced. Founder and CEO of Octopost Bryan Gan hinted:
Octopost is our first milestone of our OctoApp viral marketing suite designed to help many of the small businesses to market using word-of-mouth as they have very limited budget in advertising media.
The idea was first conceived in mid-December 2011 but was developed quickly over the next 30 days. Bryan also revealed that he is now looking forward to present his startup to angels and VCs soon. If you own a Facebook page, you may want to give Octopost a try here. Schedule however you wish, but don’t spam.