Photo: HTC
Taiwanese smartphone maker HTC (TPE:2498), in the wake of poor Q4 revenue and profits, has unveiled a lineup of handsets that that it hope will turn its fortunes around. At Mobile World Congress in Barcelona, the company showed off its HTC One smartphone series that brings a new version of its Sense UI (Sense 4) and a partnership with Dropbox for 25 gigabytes of free cloud storage for two years.
The One Series, which includes models X (the flagship model), S, and V, all will run Android 4.0 (ICS) and feature new camera and imaging features like ‘Video Pic’ (taking a high-resolution still picture while shooting video).
The One X measures in with a 4.7-inch display, and is powered by a 1.5GHz quad-core processor, and in some 4G LTE markets it will boast an LTE-enabled Qualcomm Snapdragon S4 processor (dual core). That’s the same processor that its sibling, the One S, will have. But the One S is a little more compact with a 4.3-inch screen, and measuring in at 7.9mm thin.
The HTC One Series will be shipping globally in April to over 140 mobile operators [1]. PC Magazine speculated today about whether or not the phones can keep the same product names across the many carriers, which – if they can manage it – should help its phones build a global reputation rather from slip into obscurity like many of its previous models. We’ll have to wait and see if HTC can win over any significant amount of customer mind-share after its recent lackluster performance. You can check out HTC’s promo video for the One X below.
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HTC lists carriers in the APAC region so far as follows: AIS, Bharti Airtel, China Mobile (TD-SCDMA), ChungHwa Telecom, 3HK, CSL, DiGi, DTAC, Fareastone, Globe Telecom, Indosat, M1, Mobifone, Maxis, Optus, SingTel, Smart, Smartone, StarHub, Taiwan Mobile, Telkomsel, Telstra, Viettel, Vinaphone, Vivo, Vodafone Australia, Vodafone New Zealand, XL Axiata, TRUE. ↩