MilkADeal is a group-buying site. HiShop Malaysia is a flash sales site, the sort of e-commerce that opens exclusively to members for a limited period of time and focuses on selling just branded goods [1].
Anyway, both of these sites have decided to work closely together. Though there aren’t any details on exactly how they will do so, but we’ll update you if we find out more. Both brands will continue to operate as they are, but will actually be a single entity.
With the two sites working together, it looks like they have both ends covered, ranging from deal hunters who are looking for discounts, all the way up to luxury deals.
HiShop was invested in by Crystal Horse Investments (CHI). So with this merger, CHI has once again put its faith into HiShop, and MilkADeal as well by investing (as I understand it) about half a million Singaporean dollars. This merger looks interesting and I’m sure many would wonder how it will work out in the already somewhat fatigue deals market.
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Some also call this model VIP e-commerce stores. ↩
