Japan’s DeNA (TYO:2432) is announcing today a deal with Seiyu, a Japanese subsidiary of Walmart, to create online shopping services for the retail store group.
For readers of this blog who are primarily familiar with DeNA’s work in the mobile social gaming space, it may come as a surprise that the company is also active in e-commerce – indeed, its roots are in e-commerce. You can see a breakdown of its e-commerce sales for 2011 in the chart below [1].
DeNA hopes to leverage its knowledge in online shopping, redesigning Seiyu Net Super online supermarket, creating an improved interface for both PC and mobile. There are also future plans to integrate Seiyu’s online IDs with DeNA’s e-commerce services.
We should also point out that DeNA announced a B2B e-commerce service called Zerostore (zerostore.jp) earlier this month. The service lets users create their own e-commerce storefront for free with a WYSIWYG interface. There’s a handy video explainer (in Japanese) over on Youtube.
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