Japanese social gaming company GREE (TYO:3632) is continuing its overseas expansion with a new studio in London’s Silicon Roundabout. Gree UK CEO Ryotaro Shima explained:
The formation of a UK studio is strategically significant on many levels. […] Primarily it will allow us to focus on Western content, keyed to local social trends, as well as tailoring content for global propositions. It also reinforces GREE’s commitment to growth within European markets.
Expert on social games in Japan, Serkan Toto, noted on Twitter, “[GREE] will buy UK startups for sure.”
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